More than ever, bathrooms have become the heart of every house. After all, it’s a place that lets people unwind. Today, after catering to a wide cross-section of customers with a versatile range of best-in-class bathware products, and creating the iconic brand ‘Hindware’, Brilloca is known to be a leading Building Materials Company in India.
We offer complete bathroom solutions that can give any bathroom a personality of its own. We have a diverse product range including water closets, washbasins, faucets, bathtubs, showers, shower enclosures and vanities. We believe in setting new trends and improving lives by offering more than just products. With innovation, customer satisfaction, and quality control, we look forward to winning the trust of our consumers, who become our brand ambassadors for life.
Our journey began in 1960 with a collaboration with Twyfords, UK, as Hindustan Twyfords Limited. Subsequently renamed as HSIL Limited in 2009. After becoming the first Company to introduce vitreous china sanitaryware in India in 1962, today we provide a diverse and robust range of state-of-the-bathroom products. A distinct entity for Building Products Division came into being as Brilloca Limited in 2019, thereby ensuring sharper focus, market competitiveness, and efficiencies to continue to serve better. To date, we are honoured to have the unparalleled trust and confidence of our customers for over 60 years now.
Our stylish bathroom solutions are crafted using the best materials and latest industry leading technologies. During the last ten years, we have received various certifications and design and innovation awards, making us India’s most awarded and certified bathroom products company in India. We have a strong retail network with 400+ brand stores, creating a loyal base of millions of customers across the country.
Brilloca, backed by HSIL’s 60 years of experience has made us proficient in comprehending the market ecosystem and evolving customer needs; making us one of the most trusted brands in the market today.
We have outlined rigorous quality control mechanisms that are in place to ensure that products are top-of-the-line and rejection rates are low, thereby allowing minimal customer complaints. We collaborate with the country’s most acclaimed designers, who efficiently merge tradition and modernity while designing bathroom products.
Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The brand constantly strives to achieve a confluence of understanding of the Indian market, technology and aesthetics in Hindware Design Studio to create bathroom products that are truly one-of-a-kind. That’s why our products are not merely functional and always add more to a person’s life. Simultaneously, we are committed to work towards a more sustainable future by adhering to environmentally friendly practices. Our innovative products and marketing initiatives drive our high brand recall. Our latest brand campaign ‘Thoughtful is beautiful’ is aimed at creating beautiful bathrooms for your homes with innovative products which help ease consumer’s life with many thoughtful features.
It has always been our vision to empower people with our expertise, through thoughtful product designs based on consumer needs. This belief manifests itself in our corporate social responsibility initiatives as well. Our recent endeavour ‘Saaf Raho, Safe Raho’ was aimed at building awareness & infrastructure for safe and hygienic contactless hand-washing facilities at public places as the country was transitioning through unlock phases post nation-wide lockdown. Another initiative Hygiene that Empowers', focuses on encouraging the girl child to continue schooling by providing access to adequate sanitation infrastructure at schools. Started on World Toilet Day, 19th Nov 2020, we have undertaken construction of toilets and will continue this journey by tying up with many more schools across the country spreading hygiene empowerment.
We provide complete bathroom solutions, from designing your bathroom to offering hi-end and stylish products to make your space a cut above the rest. We continually keep refreshing our sanitary ware and faucet portfolio in line with market need. With our foray into the plastic pipes and fittings business, we extended our product offering from ‘front of the wall’ to ‘back of the wall’.
Our R&D team’s extensive product research has helped us evolve with the category meeting unsaid consumer needs. We pride ourselves with industry first designs and product innovations which have disrupted the sanitary ware & faucets category. We also collaborate with ahead-of-the-curve national and international designers to manufacture and deliver contemporary products.
Our large network of dealers and retailers enable us to reach out to customers across India. An effective service network and multiple customer touchpoints ensure our continued support, resulting in a delightful customer experience and continued loyalty. We have more than 400 brand stores, along with 2000+ authorised dealers and 14,000+ retail outlets.
Our after-sales service team comprises certified service engineers who help us serve customers and play a key role in retaining our leadership position. We have 300+ certified service engineers across 600+ districts from 20 after-sales service centres.
With the evolution of smart cities, our network has also expanded beyond Tier II and III cities. This has helped us in establishing multiple customer touch points and is going to play a significant role in our growth.
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